How to choose the perfect location for your personal branding shoot

When it comes to planning your personal branding shoot, choosing the perfect location is key. Your choice of location will set the tone for your finished photographs, so you need to be strategic and choose carefully. The right location, plus the right outfit, plus a positive outlook will all contribute to branding photos that are just right for you!

So how do you narrow down a specific location for your personal brand headshots? Here are my top tips to help you choose the perfect location for your personal branding shoot.

The crucial role of locations in personal branding photography

Having a branding plan is crucial in the run up to your headshot photoshoot. A proper plan will not only help you choose a location, it will organise your thoughts about your visual communication in general.

Don’t rush into booking your personal brand shoot until you’ve had a good think about what the purpose of the images are. Think about where the brand photography will be used too.

Consider your core values, the problems you can solve for your clients, what you bring to your business as a person, and the aesthetics of your work. This is essence of your personal brand.

Then in light of your research, ask yourself: ‘What do I want my personal branding photographs to say?’ Once you can answer that question with confidence, choosing a location becomes easy!

Matching photo shoot locations to your brand

Every brand is different and whilst a location might be amazing for one business, it won’t work for another. It’s all about context. Your chosen location should always reflect the ‘feel’ of your brand.

For example, if you are a life coach working in a corporate environment you might base your shoot in a modern office space. Or if you’re an eco-entrepreneur, you might want to choose a green forest or a mountain trail to show that your brand is connected to nature.

Remember, your personal branding shoot should showcase your personality. So don’t shy away from choosing a location that resonates with you on a personal level. Or perhaps a location that aligns with your interests and hobbies in some way. Whether it’s a bustling city street, or a empty beach, always select a location that feels right for you personally.

Telling a story using locations in personal brand photography

The best branding photos tell a story about the people behind the business and evoke connections with their audience. Locations that are visually interesting can elevate your headshots beyond the ordinary, making your followers sit up and take notice of you. For example, choosing a statement backdrop for branding photos can make your images really pop!

Choosing contrasting locations can offer opportunities for storytelling, giving potential clients a glimpse into the behind the scenes of your business. As a small business owner, it’s likely that you do a variety of tasks for your business. So why not show this to your audience? You could organise the locations to show a ‘day in the life’ – for example, working in your office, taking the dog for a walk and stopping by at your favourite coffee shop.

Staying on brand: coordinating colours with photoshoot locations

Consistency is key when it comes to strong branding. Ensure that the aesthetics and the colour palette of your chosen location aligns with your brand and complements your existing visual content, such as your logo and website.

If you’ve already established a specific colour palette or style, look for locations that are harmonious to maintain a cohesive brand identity across your marketing. Or you can choose a more neutral backdrop and introduce your brand colours through your choice of clothing. See more about What should I wear to my personal branding shoot?

Considering logistics when choosing photoshoot locations

Always think about the practicalities before finalising the location for your personal branding shoot. Here are some things to think about logistics-wise…

  • Make sure photography is allowed at the location and consider travel arrangements, accessibility and parking before you set your heart on a specific place.
  • Check there is enough space at the location for taking pictures. Ensure there are multiple options for backdrops and not just one suitable area.
  • Light and airy spaces with lots of natural light photograph well. If a location is dark, discuss with your photographer beforehand so that they can advise accordingly or bring additional lighting.
  • Your real place of business might not look so great on photos. It may need some love before it’s photo-shoot-ready, or you may want to locate your shoot elsewhere for better results.
  • If you decide to shoot outdoors, make an alternative plan in case of wet weather or be flexible about re-arranging.

Thinking of having your photo shoot at home? Check out How to have a personal branding shoot at home.

Staying flexible with your personal branding photographer

No matter how carefully you plan, things may not go exactly as expected on the day of your personal brand shoot. Weather conditions can change last-minute, or the chosen location may not live up to expectations.

As a professional photographer with many years experience, I’m always ready to adapt as long as my clients are able to stay flexible. Having a backup plan or alternative locations in mind ensures that we can still capture stunning images regardless of any unexpected challenges.

Choosing the perfect location for your personal branding shoot involves a combination of planning, artistic vision and practicality. By carefully selecting a location that reflects and harmonises with your, and offers visual storytelling opportunities, we can create compelling imagery that connects you to your ideal clients.

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Cassandra Lane

Cassandra is a creative personal branding photographer specialising in personality-fueled shoots in Manchester and beyond. Her mission is to ditch the boring, stuffy headshots and help her clients feel confident to show off their true selves so they can expand their reach and make a positive impact on the world.

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