Learn what personal branding photography is and what it’s used for, as well as answering more questions you might have around the process:
Personal branding photography is simply images for your business that tell your story and showcase your personality. Forget dry, corporate headshots and think vibrant visuals that communicate your creativity, friendliness, enthusiasm and passion for what you do. Remember, YOU are your brand so having imagery that reflects who you are and what you’re all about, will ultimately connect with your audience and help them choose to work with you.
Personal branding images can be used throughout your marketing materials for your business – both online and offline – so it’s really important to get it right. Here’s the main places you can showcase them:
Your website is essentially your online shop window so you only have a few seconds to make a great first impression. Having bright, impactful, and personality filled images is a way to encourage them to stick around and find out how to work with you.
Social media is a massive part of marketing nowadays so it’s super important to have an effective online presence. Photos get 94% more views than text-only posts* which means the power of sharing photographs on Facebook, Instagram, and Twitter simply can’t be ignored! Instagram alone now boasts over 1 billion monthly active users and 90% of users follow a business.* That’s huge potential reach so imagine the impact fresh, colourful personal branding photography could have on your feed.
Don’t forget, personal branding photography isn’t just for the digital world! it can have a big part to play in print media too. Freshen up and personalise your brochures, flyers, business cards and beyond, and connect with your audience on a deeper level.
When you first get in touch, I’ll ask for your website and social media links so I can understand your story and what you do. I’ll then arrange a time for your shoot at your place of business or another location of your choice. My longer shoots include a Zoom consultation for us to chat through your ideas and answer any questions you might have. Check out my personal branding photography packages.
On the day of the shoot, I’ll walk you through my suggested shot list. All you have to do is relax and smile! Don’t worry if you’re camera shy; many people I work with are nervous at first. I’ll soon put you at ease and you’ll be posing like a pro.Check out my blog for more information on how to prepare for a personal branding photography shoot.
It’s important to wear something that makes you feel comfortable and confident. Colourful clothing works great with my photography style as it makes the images pop. At the same time, consider your surroundings, brand colours and identity and wear something that compliments those things.
During my longer personal branding shoots, you’ll have the opportunity to have an outfit change. For these shoots, you could start in a logo branded t-shirt and then change into a more informal outfit, for example.
Showing off your personality with a favourite accessory, piece of jewellery or mixing things up with a jacket or hat does wonders for creating variety in images. Tip: pack a small suitcase with a range of accessories and props that you mix up throughout your shoot.
Check out my blog about what to wear to a personal branding shoot.
It’s useful to have some relevant props available that show customers what you do, such as your sketchbook, laptop, tools etc. If you sell products, you may want to have some sample stock to hand to style the images. If the shoot is happening in your place of business or home, make sure it’s looking at its best and is un-cluttered. Some fresh flowers or a few houseplants can do wonders to brighten things up!
The number of images will vary depending on which shoot you’ve booked (please see my personal branding photography packages for details). Your images will be professionally edited in my colourful signature style and lightly re-touched (e.g spots removed!) I will provide the images specially sized for social media via a download link. It would be hugely appreciated if you could credit me when you share your images.
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